Comparison |
Traditional PABX Solution
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PowerX2000™ Telecom Server
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Cost
Effectiveness
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The traditional PABX system is a dedicated phone network
system.
In order
for the traditional PABX solution to offer features such
as voicemail, interactive voice response (IVR), automatic
call distribution (ACD), reporting and call accounting,
it requires third party subsystems to be connected to the
main PABX box for each of these features. Each
of these subsystems requires its own set of hardware and
software. This leads to duplication of hardware and resources.
Resources include floor space, electricity, software like
operating system, anti-virus software, PABX ports and extensions
for connection purposes.
For example,
the company must purchase additional hardware such as special
line cards for the ACD hardware, call queuing management
system, hardware and software for the ACD. There may also
be a requirement to upgrade the operating system of the
PABX. These translate to higher initial and running costs.
The company
also ends up with more hardware and software than is required
for each additional feature desired. This adds to the incurring
of unnecessary expenditure for the additional features.
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The PowerX2000™ telecom server is an all-in-one system.
There is no subsystem involved. All features are integrated
into the same system.
The company
does not need to pay for duplicate hardware and resources.
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Pricing |
The traditional
PABX solution consists of a PABX box connected with third
party subsystems such as voice logger, voicemail, interactive
voice response (IVR), call sequencer, statistical reporting
system and call accounting.
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Feature
for feature, the PowerX2000™ telecom server is at least
50% more attractively priced compared with the traditional
PABX solution. |
Running
Costs |
The additional
routing due to the external nature of the subsystems and
the resultant delays results in the company spending more
costs in terms of power consumption, maintaining complex
and additional multi vendor infrastructures, hardware and
software, hiring more agents and subscribing to more trunk
lines.
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The elimination
of delays translates to huge savings in the hiring of additional
agents and subscription of trunk lines. There is only one
system to maintain so it saves costs for the company in
terms of power consumption and maintenance costs. |
Maintenance Cost |
The add-on
subsystems and the main PABX system are from different vendors.
Hence a multi-vendor environment is created.
Maintenance costs are higher due to the need to support
the main PABX system as well as the add-on subsystems.
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As there
is only one platform to support, the maintenance costs are
lower. |
Compatibility |
As each
add-on subsystem comes from a different vendor from the
main PABX system, they cannot be fully compatible with each
other. As a result, the company cannot maximize the enjoyment
of all the features each subsystem can offer.
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There is
no compatibility issue (that is, 100% compatible) as the
hardware and software are built ground up to match each
other in the PowerX2000™ telecom server. |
Advanced PABX Features |
The traditional
PABX, on its own, is a dedicated phone network. It only
serves to connect incoming calls from trunks to internal
extensions and outgoing calls from internal extensions to
trunks.
Even today, most PABX solutions still do not have all the
comprehensive features offered by the PowerX2000™ telecom
server in one platform.
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The PowerX2000™
telecom server is able to provide advanced features such
as CTI (Computer Telephony Integration), multi-channel communication
management (voice, fax, email, internet calls, web chat)
and Unified Messaging (voicemail, fax and email).
Unlike the
multi-vendor environment of the traditional PABX solution,
the features are built into the system. |
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In the traditional
PABX solution, CRM and ERP applications are third party
software. Any linkages have to be carried out through third
party interfaces. |
The PowerX2000™
telecom server has a built-in interface which can link to
any ODBC-compliant CRM/ERP system to deliver services such
as screen popups, reading and updating of transactions for
example account balance, etc.
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The traditional
PABX is mainly designed to handle voice calls only. |
The PowerX2000™
telecom server is designed to manage multi-channel communication.
This includes voice call, voice-over-Internet-Protocol,
SMS, fax, email and web chat.
It allows
for multi-channel broadcasting and notification services
too.
It also
supports multiple channels through the AED (Automatic Event
Distribution) feature.
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Any special
hardware |
As the traditional
PABX system has to bundle with third party hardware and
software in order to offer advanced features such as ACD,
the extent of integration and equipment to be purchased
is subject to constraints from both systems. For instance,
the third party ACD can only work with special line cards
and call sequencer to connect the automatic call distribution
system to the main PABX system.
Hence purchasing
a third party subsystem alone is insufficient. It also entails
purchasing of other auxiliary equipment/hardware (could
also be third party) to enable it to work with the PABX.
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All features
such as ACD form part of the PowerX2000™ telecom server
so no other hardware or software is required. |
Robustness |
After spending
all the additional money to add on the capabilities of the
subsystem, there is still no assurance that the configuration
would generate optimal results.
As a general
rule, running multi-vendor, multi-system solutions normally
result in a drop in the quality of service, difficulties
in upgrading and limited flexibility in configuration.
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The quality
of service provided by PowerX2000™ Telecom Server is higher
and the solution is generally more robust. This is because
there is no reliance on multi-vendor, multi-system solutions. |
Reliability |
The external
nature of the subsystem in a traditional PABX solution poses
some issues which affects the reliability of the overall
system for example subsystems which require real time data.
The data
which the PABX sends to the Call Accounting subsystem and
any reporting subsystems, for instance, is based on real
time. If
the subsystem is down, it cannot receive the data and the
data is lost forever.
To overcome
this problem, third party systems are installed as buffer
boxes to collect any overflow data. Once the buffer
is full or if the buffer system fails, data is lost again.
The system
failure may go unnoticed until it is time for the administrator
to collect routine reports or call accounting data from
the subsystem and this usually only occurs at the end of
the month. By then, the lost is too great!
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The PowerX2000™
telecom server provides automatic back-ups.
It also
has built-in notification options and offers a list of communication
channels for alerts to be sent. |
Scalability |
In the traditional
PABX solution, each subsystem is an external entity from
the main PABX system. It connects to the ports in the main
PABX system via extension lines.
This strains
the already limited resources in the main PABX system. As
more features are offered, more cards need to be added to
the PABX to cater to the increased requirements.
There are
limited ports and card slots on the PABX. When the available
card slots are used up, PABX expansion modules (boxes) need
to be added to provide more ports and extensions.
Unfortunately not all PABX can be expanded. In such cases,
the entire PABX system has to be revamped and replaced with
a new PABX system which can support a higher capacity. Besides
incurring costs for the purchase, installation and commissioning
of a new PABX system, the user has to incur costs to remove
the existing PABX system off site. When this happens, the
existing PABX system becomes a white elephant and new proprietary
equipment such as handsets have to be purchased for the
new telephone system. Proprietary handsets are usually costly.
For the
PABX systems which can be expanded, there is always a ceiling
to the total number of extensions it can provide. Once the
limit is reached, the system has to be revamped and replaced
too.
Hence such
systems do not scale easily.
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The PowerX2000™
telecom server is scalable up to 5,072 ports. |
Flexibility vs
Constraints |
The traditional
PABX solution is a hardware-driven solution. In order to
offer features such as ACD, hardware such as call sequencer
(complete with accompanying software) need to be installed
as external subsystems to tap onto the main PABX system.
Each PABX
main system consists of limited card slots for each type
of cards. To evaluate whether a particular feature can be
offered, it also depends on, amongst other factors, the
number of available card slots for, say, ACD in the existing
PABX. There are also physical restrictions as to how many
agents each card can support.
For example
in the case of ACD, at the very best, each special card
can only cater to a maximum of 25 agents. If the call center
has 101 agents, it needs to purchase 5 line cards, which
translates to a whole line card for the last agent. This
means higher costs and less flexibility for expansion.
Another
setback is that each card can only support one workgroup.
Thus, if you have two workgroups, you will need another
card even when there are enough leftover extensions in the
first card to cover the second workgroup.
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There are
no restrictions on the available voicemail ports, conversation
recording ports, ACD workgroups/members and IVR menus.
There are
also no limitations on the number of extensions or agents
that can be created per workgroup.
This represents
a huge savings in initial investment and subsequent maintenance
costs. |
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The traditional
PABX system is normally closed to users, that is, it is
a ‘black box’ to them.
Most warranties
specify that companies (users) are usually not allowed to
‘touch’ the PABX equipment. These equipment are usually
stored in a dedicated locked room within the company premises
and the key is kept by the PABX vendor. Alternatively the
equipment is housed in a locked cabinet with the key kept
by the PABX vendor.
There is
heavy reliance on the PABX vendor to carry out all configurations
to the system regardless of simplicity. For example adding
a new member to an existing ACD workgroup can only be done
by a qualified technician supplied by the PABX vendor.
This translates
to higher maintenance costs as such services are usually
chargeable. The cost increases when more than one system
is involved.
Time to
deliver is also subject to the availability and schedule
of all technicians involved.
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There is
less reliance on the vendor to implement minor changes to
the PowerX2000™ telecom server system configuration. The
graphical administrative interface empowers any trained
IT staff/administrator to make changes to the system configuration,
design new IVR menus, etc through a series of mouse clicks
within a few minutes. |
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The product
lifespan of the traditional PABX system is limited. The
features are usually hardware based. Any upgrade involves
additional hardware which translates to additional costs.
There are
also limited hardware parts for maintenance and upgrade
as the system is phased out over time.
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The maintenance
for the PowerX2000™ telecom server covers software upgrades.
All customers
enjoy the latest available software features and this increases
the lifespan of the system. |
Proprietary Equipment |
Users of
traditional PABX systems are locked in to the use of proprietary
equipment supplied by the PABX manufacturer. Due to their
proprietary nature, they tend to be exclusive and expensive.
One example
is the phone handset. The proprietary handsets supplied
for a particular PABX model may not always be compatible
with another range even when both PABX systems are supplied
by the same vendor. Imagine the cost if all the handsets
have to be replaced in order to upgrade to a PABX of higher
capacity when the company expands!
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The PowerX2000™
telecom server is built on market available standards such
as MS Windowsâ
based interface, Crystal Reportsâ,
ODBC compliant databases for the CTI, and standard analog
telephone handsets.
Using the
handset as an example, imagine the amount of savings a company
can gain! The handset is the most commonly used equipment
in any telephone network. If a company has 100 extensions,
it would usually need 100 handsets.
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Upgrading and Expansion |
As this
is a hardware-based solution, upgrading can be both costly
and complicated. Growth is also confined to the hardware
constraints of the limited proprietary resources.
The company
also needs to factor in time and manpower for upgrading
or expanding the PABX-subsystem capacity.
A significant
amount of time will be spent on interface testing amongst
the subsystems.
Software
upgrades to the subsystem and PABX are normally chargeable.
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The company
can carry out its own configuration for any expansion via
the user-friendly GUI and windows® based administrator application.
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Customization |
The traditional
PABX solution is difficult to customize due to the multi-vendor
environment. Changes to one subsystem may impact the main
PABX system and other subsystems. More than one vendor may
be involved and additional coordination efforts are required
from the company (user) in order to effect a change. This
translates to additional costs for the company.
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The PowerX2000™
telecom server's design is modular and based on open system
standards. This allows tremendous flexibility in customization. |
Features |
The external
subsystem may not have all the features offered by the PowerX2000™
telecom server. For example, the third party ACD in the
traditional PABX solution can only provide limited call
distribution rules. There is only one routing rule for most
traditional ACDs. This rule is on a "first-come-first-served"
basis. |
The PowerX2000™
telecom server is able to offer many options for each of
its features. For example, for ACD, there are numerous call
distribution parameters available and changes can be made
from time to time to select the most appropriate call distribution
parameters. Examples include "most idle first", language
preference, "lease talk time", etc.
As an integrated
solution, it is able to offer greater flexibility and more
complex options such as the capability to handle complex
inbound calls based on the extensive call distribution rules.
Some of these rules are impossible to program in a traditional
PABX with an ACD add-on..
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Performance
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As each
subsystem is external to the traditional PABX system, additional
routing is required to connect each subsystem to the PABX.
This results
in delays in system calls or data transfers as the longer
distance require more data traveling time.
As features
are offered through external sub-systems in the traditional
PABX solution, the performance of these features are also
affected.
For example
in the case of ACD, when a call is received, it is answered
by the main PABX system and is placed on hold. The PABX
system then checks with the external subsystem to find the
next available agent. In order to do this, the ACD system
has to poll the status of every agent until the free agent
is found.
Once the
available agent is located, the ACD system releases the
'hold' facility on the call and does an internal transfer
to the agent's extension.
This round-trip
of checking and transferring incurs a waiting time for the
caller. Note that this waiting period can range from 20
to 30 seconds per call.
Imagine
if 5,000 calls are received per day. This translates to
28 man-hours or 7 agents. This delay results in a need for
more agents, trunk lines and system resources. The situation
is further compounded when there are more call queues or
when the agents are located in remote sites.
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The PowerX2000™
telecom server is a fully integrated all-in-one system managed
by the smart IntelliMatrix™
engine.
System calls
and data transfers take a much shorter route as all components
are within the same system. Thus they move faster.
The modules
in the PowerX2000™
telecom server also have instantaneous access to the latest
system parameters like number of available agents, updated
call traffic information and queuing parameters. There is
no need to poll the availability status from a third party
system.
Using ACD
as an example, there is no need for the system to check
on the availability of agent before applying the appropriate
call distribution rule.
The IntelliMatrix™
engine in the PowerX2000™ Telecom Server keeps track of
the status of every available extension. For call centers
that span geographical regions, every one of the IntelliMatrix™
engine in each location has instantaneous update of the
status of every extension in the distributed call centers.
This results again in seamless and very fast response whenever
the ACD is distributing an incoming call.
The PowerX2000™
telecom server is able to transfer a call based on call
type information without the need to answer and hold the
call.
From the
above, we can safely conclude that the speed of distributing
an incoming call is significantly faster using the PowerX2000™
telecom server compared with the traditional PABX multi-vendor
environment.
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Information Display |
Information displayed to the agents and workgroup normally
consists of LED displays, basic call statistics reports
and optional agent consoles. |
The modules
in the PowerX2000™ telecom server have instantaneous access
to the latest system parameters like number of available
agents, updated call traffic information and queuing parameters.
The information
can be displayed on LED, LCD or even over the Internet.
In addition,
the PowerX2000™ telecom server supports extended caller
ID information. This means that information like number
of callers in queue, workgroup voice mail etc. can be transmitted
and displayed on standard Caller ID handsets.
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Future
Relocation |
In the event
of physical relocation of a major division, it is not possible
to split up a traditional PABX system into multiple smaller
PABXs.
Additional
costs need to be incurred to purchase an additional PABX
system to support that division. |
In the case
of the PowerX2000™ telecom server, the telecom servers in
the Main Building and Annex can function as one PABX system
or split into a few independent systems.
In the event
of physical relocation of a major division, say 40% of the
existing capacity is moving, the servers can be split up
into more than one PABX system.
There is
no need to purchase an additional PABX system to support
the division that is relocating.
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Troubleshooting |
Each subsystem
in the traditional PABX solution is connected externally
to the main PABX system via a series of extension or data
port cables. As more and more features are offered, the
labyrinth of cables becomes more and more complex. When
the system fails, it requires more effort on the part of
the administrator to navigate around the complicated network
of cables and subsystems and finally locate the source of
the problem.
The traditional
PABX solution is also based on a multi-vendor environment.
When fixing a problem in one area in the traditional solution,
consideration must be given to its impact to the rest of
the subsystems in the coalition.
In the event of system failure, the response time to restore
the system back to its working state is comparatively slower
as this process may involve different vendors and multi-system
configurations. In the event of any physical damage to the
PABX and various subsystems, it may take more than one day
to for the traditional PABX system to recover. This is due
to the complexity in setting up a traditional PABX and integrating
the various subsystems.
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The PowerX2000™
telecom server is a fully integrated all-in-one system.
There is
no need to search through a labyrinth of cables and nodes
to identify the source of a problem.
There is
also no third party vendor and system to contend with when
carrying out fixes.
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In the event
of system failure, the response time to restore the system
back to its working state is comparatively slower as this
process may involve different vendors and multi-system configurations.
In the event
of any physical damage to the PABX and various subsystems,
it may take more than one day to for the traditional PABX
system to recover. This is due to the complexity in setting
up a traditional PABX and integrating the various subsystems.
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The PowerX2000™
Telecom Server is very compact and highly portable. In the
event of system failure, GrowHill’s technical support team
will physically bring in a temporary system, restore the
most recent configuration and replaces the existing system
within a few hours.
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